The Future Coach: Creating Tomorrow’s Soccer Players Today

Read the FREE first chapter of the book, or download the PDF here: The Future Coach 1st Chapter – Tom Bates

Successful soccer coaches are constantly seeking new ways to learn, evolve, and improve.

Very often, footballing success is defined by mindset, and the real winners are the coaches, players, and teams who enter the competitive arena best prepared mentally and emotionally. They can perform in the moment, under pressure.

Psychology plays a pivotal part in creating and sustaining peak levels of performance. Coaches who cultivate positive, healthy, winning attitudes and build a culture of competitive toughness to be at their best when it matters the most, achieve the highest results. Successful high-performance cultures of tomorrow will be defined by the leaders who think more about the virtues of human development and behaviour than any other aspect.

The most forward-thinking soccer coaches want to be ahead of the game.

9 Key Principles for Coaches from Sport Psychology

The Future Coach offers proven principles from soccer psychology for coaches to create winning cultures and re-define coaching excellence. Based around practically applied principles of performance psychology, coaches will gain the opportunity to explore how the values, beliefs, and expectations they hold, shape their coaching behaviour and end up defining the environment they work in and the players they work with.

The Future Coach offers simple, fast, hands-on guidance and advice to create confident players who can think independently, as well as co-create and self-manage performance. Coaches will learn new ways to design and implement their playing philosophy, identity, and style of play, on and off the field, with clarity and confidence.

Drawing on his pitchside and changing room experiences from behind the scenes in the Premier League and English Championship divisions – author, psychologist, and UEFA A Coach, Tom Bates invites coaches to journey with him and turn optimism, energy and inspiration into positive performance outcomes and results!


> Learn how to share your style of play for complete buy-in, on and off the field

> Create a team culture that fosters competitive excellence and mental toughness

> Understand the dynamics of how to create happier, healthier, winning teams

> Build positive and cohesive relationships based on mutual trust and authenticity

> Breed confident players who are driven to challenge themselves and each other

> Create forward thinking, self-managing, independent learners

> Develop your own inspired leadership techniques to use with your players


Buy The Future Coach Today!

What Will Your Legacy be?

What Will Your Legacy be?

PERFORMANCE COACHING Sharing ideas around high-performance and elite culture is a passion of mine.  It was great to meet up in London with James Kerr yesterday.  James Kerr is a renowned global speaker and author of the best selling book Legacy.   BY TOM BATES...

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  A must-read for anyone involved in leading/developing people

“I was instantly intrigued to read this after reading the title and learning more about the approach taken by its author. Having participated in various youth coaching set-ups throughout my teenage years I often look back and reflect on the distinct lack of awareness my coaches possessed when it came to the psychological impact of their actions and how they could support players to be the best they can be. Having participated in coaching later in life I was conscious that I didn’t want to make the same mistakes but didn’t feel I had any guidance or training in how to do this, this is where this book really comes into its own and sets out simple and easily understandable principles and objectives that will help you implement a much more positive and crucially challenging atmosphere when coaching.”

Kevin Vallis

Amazon customer

  Great purchase 👍

“Some great advice and tasks here for coaches at all levels with relatable examples, Well crafted book encouraging coaches to look into different methods of dealing with modern players, highly recommended”

John Behan

Amazon customer

  Five Stars

“Fantastic book, I’d highly recommend this for anyone in sport looking for ways to improve their game.”

James Geobey

Amazon customer

‘The future coach’ is a fantastic example of a passionate and knowledgeable coach

“In the ever evolving field of sports and psychology, it can be hard to keep methods, practices and teachings current and relevant. ‘The future coach’ is a fantastic example of a passionate and knowledgeable coach, already making great strides in his career and imparting a wealth of knowledge to those hoping to follow in his footsteps.  I wish Tom every success for the future, and thank him for his personal influence in my life.”

Laura Holloway

Amazon customer

This is a book for the thinking coach. It powerfully demonstrates the positive impact of applying psychological principles to the process of coaching a new generation of players in the art and science of winning soccer.”

Bill Beswick

British Sports Psychologist

“I have always enjoyed discussing sports and education with Tom. His passion and eagerness to meet and know sportsmen is rather remarkable, providing the correct tools to empower and improve their resilience.”

Ruben Bonastre

FC Barcelona

“Tom is a true friend and professional whom I respect as one of the best in his field.”

Jack Butland

Premiership Footballer

“I worked with Tom during our time together at West Bromwich Albion FC and really enjoyed his ideas and work at the club. It is a testament to this that we have remained friends and he is always somebody I can rely on for sound guidance and advice. What gives Tom the edge is that he is a qualified coach, so had a great knowledge of elite performance alongside his psychology expertise.”

Steven Reid

Premier League First Team Coach – Crystal Palace FC

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