Tom was featured on the BBC this week:

“A new breed of innovative minds are at work creating tomorrow’s footballer.

The aim is to manufacture athletic perfection, as a small band of elite visual experts, psychologists and skills coaches work towards producing the perfect player, armed with enhanced technique, vision, intelligence and mental resilience.

Tom Bates is a sports psychologist with a twist. He is West Brom’s peak performance coach and implements training sessions designed to improve concentration, composure and decision-making on the ball.”

Read the rest of the article on the BBC here


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