Tom was featured on the BBC this week:
“A new breed of innovative minds are at work creating tomorrow’s footballer.
The aim is to manufacture athletic perfection, as a small band of elite visual experts, psychologists and skills coaches work towards producing the perfect player, armed with enhanced technique, vision, intelligence and mental resilience.
Tom Bates is a sports psychologist with a twist. He is West Brom’s peak performance coach and implements training sessions designed to improve concentration, composure and decision-making on the ball.”
Read the rest of the article on the BBC here